About ViaEcho
An independent music company.
ViaEcho Records is an independent music company focused on developing distinctive artists, releases and visual campaigns across music, film and digital culture.
We build distinct artist identities while providing a clear and scalable label platform for every release. Each artist is given room to develop their own visual world, while ViaEcho provides the structure that carries a release from studio to audience.
Our focus is on artist development and the connection between music and visual campaigns — cinematic production, considered design, and a long-term view of building a catalogue release by release.
ViaEcho Records is a brand within the ViaUnion ecosystem. Its first artist project, Velourá, is an AI-created persona developed through human creative direction: original lyrics by Ersin Arslan and production by Arden Sile. Four singles — Undertow, Lost in the Pulse, Hold for Dawn and Reborn — are available now. Afterglow, the fifth chapter, is coming soon; its release date has not yet been announced.